Innovation Guelph

Increasing Awareness of a Community Resource

At 5 years young, Innovation Guelph has already made a significant impact on the City of Guelph. Many entrepreneurs and small-to-medium enterprises benefited from their support. Looking to find more clients and to further support economic development in the city, Supermilk, along with Tytus Digital Marketing, worked to overhaul Innovation Guelph's web presence.

After the redesign, all the information was easy to find, client successes showcased, programs and services effectively displayed, and a robust calendar created to list the numerous community events. This has helped create more awareness in and around Guelph.

Web Design

Healthcare Insurance Reciprocal of Canada

Honouring and Highlighting Employee Accomplishments

The Healthcare Insurance Reciprocal of Canada (HIROC) is Canada's leading provider of healthcare liability insurance. Supermilk created a poster for a special event honouring HIROC staff and highlighting their accomplishments. We illustrated the successes accomplished over the year to help staff visualize the momentous year. It served to increase morale and help staff feel pride in their work.

Data Visualization / Print Design

Evolve Tours - Evolve Costa Rica

Capturing the Essence of a Healthy
Living Tour Company

Over the past 3 years, Evolve Tours has been running specialized trips for adults all over the world. Adventurous, health-conscious travellers have been flocking to Evolve for life changing trips.

Evolve Costa Rica is a trip with a focus on cleansing your body through healthy living and eating, surf, yoga and self-reflection. Supermilk created a promotional poster for the trip, using a custom illustration and hand-rendered typography.

Visual Identity / Brand Strategy / Advertising / Print Design

The Centre for Business and Student Enterprise

Increasing Awareness of an Innovative Educational Centre

The Centre for Business and Student Enterprise (CBaSE) provides experiential learning opportunities to University of Guelph students. The Centre resides within the business school and therefore awareness among the student population was limited to business students. To fulfill its mandate, Supermilk worked with CBaSE to increase awareness of its courses and programs campus-wide.

After redesigning the website and creating brand consistency, CBaSE increased engagement not only with non-business students, but with members of the community too.

Brand Strategy / Advertising / Web Design / Print Design

The Career Gadget

Creating a Trustworthy Resource for Millennials

The Career Gadget is a career resource designed with the future in mind. The Career Gadget recognizes the changing job market and helps students stay up to date on emerging careers and post-secondary programs, with a focus on leading opportunities in science and technology.

Launching soon, Supermilk has been working closely with The Career Gadget to develop a brand that will engage and appeal to young people. This included designing their website from concept to reality, using our expertise in developing fun and interactive user experiences that are both easy to navigate and fun to explore.

Visual Identity / Brand Strategy / Web Design


Developing a Visual Identity for an Arts Collective

Bedroomer is a unique collective of musicians in Toronto. Upon numerous releases and DIY events across the city, Bedroomer needed an identity that was memorable and unique.

Given Bedroomer's roots in making music in bedrooms across the country, we created a simple trademark that paid tribute to those beginnings. In addition, we developed a website to showcase Bedroomer's catalogue of music and promote upcoming events and created a promotional card.

Visual Identity / Brand Strategy / Advertising / Print Design

Art From Concentrate

Developing a Trusted Brand for an eCommerce Startup

Art From Concentrate is the place to find museum quality prints from talented independent artists. Supermilk worked with Art From Concentrate to develop a clean and modern brand that speaks to the contemporary artwork you find on their website.

As an eCommerce business, a trustworthy and reputable brand is essential for success. We designed a website that matched their simple trademark allowing their digital art gallery to be the main focus of attention. Not only did this showcase their artwork in a compelling manner, it allowed users to feel comfortable purchasing art online.

Visual Identity / Brand Strategy / Web Design / Print Design